Stop improvising your testing infrastructure
Every agency running serious CRO is stringing together Airtable, spreadsheets, and disconnected testing platforms. We built the operating system that should have existed. Battle-tested on real client work at Another Web is Possible. Now available to you.
Built by Another Web is Possible. Running our client work since 2025.
Why this exists
No proper experimentation infrastructure exists. Every agency running serious CRO programmes was improvising. Airtable for tracking experiments. Spreadsheets for analysis. Testing platforms that don't talk to anything else. No single source of truth. No proper workflow.
We're Another Web is Possible, a UK consultancy specialising in ethical CRO. After years of building our own frankenstein stack, we built the thing we wished existed: an actual operating system for experimentation.
We use this to run AWIP's client work. It's battle-tested on real projects, real clients, real deadlines. Now it's available to other agencies who are sick of improvising.
The infrastructure you need
Research management. Hypothesis tracking. Experiment orchestration. Statistical analysis. All in one place.
Honest Experimentation
Bayesian statistics with proper stopping rules. No p-hacking. No premature winners.
Clear Analysis
Results communicated honestly, with uncertainty shown. Probability to win, not false confidence.
Research to Results
Link research findings to hypotheses to experiments. Track the full optimisation lifecycle.
Team Collaboration
Invite team members with role-based access. Built for small teams working on projects.
Platform Integrations
Connect to Convert.com, Optimizely, VWO. Sync experiments and results automatically.
Privacy by Design
GDPR compliant. Minimal data collection. Your clients' data stays isolated.
Stop improvising. Start experimenting properly.
Start your free trial. No credit card required.