Complete experimentation infrastructure
Everything in-house CRO teams need to run systematic optimisation programmes. Research management, hypothesis tracking, statistical analysis, experiment workflow, and platform integrations in one purpose-built system.
No more spreadsheet chaos. No more Airtable improvisation. Just proper infrastructure for continuous experimentation.
Research Management
Most agencies lose research in Slack threads and Google Docs. We give you one place to capture insights from heatmaps, session recordings, surveys, and user interviews. Tag and organise research to inform your experimentation strategy.
- Multiple research types supported
- Link findings to hypotheses
- Evidence URLs and source tracking
- Tagging and filtering
Hypothesis Development
Stop writing hypotheses in spreadsheets that nobody updates. Turn research into testable hypotheses. Prioritise based on impact and effort. Track status from backlog to proven.
- Structured hypothesis statements
- Priority scoring framework
- Link to supporting research
- Status tracking through lifecycle
Design Generation
Skip the back-and-forth between hypothesis and design. Generate accessible, on-brand design mockups from your hypotheses. AI-powered, but human-reviewed.
- Brand style configuration
- WCAG 2.2 AA compliant outputs
- Multiple variations per hypothesis
- Approval workflow
Experiment Management
Stop losing track of which tests are running where. Run A/B tests and multivariate tests. Connect to your existing testing platform or use ours. One place to see everything.
- A/B and MVT test support
- Traffic allocation controls
- Minimum runtime enforcement
- Platform integrations
Statistical Analysis
Most platforms let you stop tests whenever the line goes up. We don't, because that's how you fool yourself into thinking losers are winners. Bayesian analysis with proper stopping rules. Probability to beat control, not p-values. Expected loss calculations. Automatic recommendations that respect uncertainty. No p-hacking. No declaring winners because you peeked at the results. Just honest statistics.
- Probability to beat control
- Credible intervals
- Expected loss calculations
- Automatic recommendations
Team Collaboration
Stop sharing spreadsheets and losing track of who changed what. Invite team members with role-based access. Built for small teams working on projects.
- Up to 10 team members
- Team member invitations
- Role-based permissions
- Organisation-level access
Platform Integrations
Your testing platform doesn't need to be your source of truth. Connect to the tools you already use. Sync experiments and results automatically.
- Convert.com integration
- Optimizely support
- VWO compatibility
- AB Tasty connection
Privacy & Compliance
GDPR compliant by design. Minimal data collection. Your clients' data stays theirs. No selling data. No invasive tracking. Just the infrastructure you need.
- Data isolation per organisation
- No invasive tracking
- EU data residency
- Audit logging
Purpose-built vs improvised tools
| Feature | Experiment OS | Airtable + Spreadsheets |
|---|---|---|
| Research to hypothesis linking | Manual | |
| Bayesian statistical analysis | Build yourself | |
| Platform integrations | API work required | |
| Knowledge retention | Lost when people leave | |
| Setup time | Minutes | Weeks |
Everything for continuous experimentation programmes
Experiment OS replaces the improvised stack most in-house teams use. No more Airtable for tracking, spreadsheets for analysis, disconnected testing platforms, and lost knowledge when people leave. One system, purpose-built for systematic CRO.
Full lifecycle management
From research insights through hypothesis development, experiment execution, and statistical analysis. Everything connected.
Knowledge retention
Complete audit trail of what you tested, why, and what happened. Institutional knowledge doesn't leave when people do.
Honest statistics
Bayesian analysis that respects uncertainty. No p-hacking, no premature winners, no false confidence.
Platform integrations
Works with Convert.com, Optimizely, VWO, AB Tasty. Use your existing testing platform.
All features included in the Standard planat £39/month. No hidden tiers. See why we built thisand how we use it at Another Web is Possible.
Complete infrastructure for £468/year
Everything in-house teams need. Less than you'd pay for Airtable Team alone.
10% goes to making the world better.