Solutions
Stop testing the same things twice
You’ve tested it before. The result is in a spreadsheet from 2022, or in a Slack thread, or in someone’s head. So you run it again, or you don’t, and you never find out. Here’s how to fix that.
Why it happens
Experiment logs live in spreadsheets, testing platforms, or decks. No single place to search. Hypotheses aren’t linked to what you actually ran. Decisions and learnings live in Slack or nowhere. New joiners (or you, six months later) have no way to know if “test the pricing page CTA” was already done, what happened, and what you did next. So you retest, or you leave good ideas on the table because you’re not sure.
How Experiment OS helps
Searchable test history
One place for experiments, hypotheses, and decisions. Search by hypothesis, project, or keyword. See what you ran, what you decided, and what you learned, without hunting across tools.
Iteration chains
Link follow-ups to the original. The chain shows: what you tried, what you learned, and what you did next. When someone proposes a test, you can see if it’s already in a chain or if it’s a new branch.
Research linkage
Hypotheses link to research; experiments link to hypotheses. You can trace from “we noticed X in a survey” through to “we tested it and did Y next.” Context stays attached, so the next person knows why it was run.
Build on what you learned
Stop guessing whether you’ve tested it. Search, see the chain, and either build on the last run or start something new with full context. One system, no more duplicate runs or orphaned ideas.