About ExperimentOS
We built this because nothing else existed.
We're Another Web is Possible, a UK consultancy. We built the operating system for experimentation we wished existed; we use it for our client work and now it's available to others.
How we're different
Ethical by design
No dark patterns. No manipulation metrics. We won’t build features that harm users.
Honest statistics
Bayesian methods, uncertainty shown. No p-hacking. We won’t let you call it a winner unless you can prove it.
Built by practitioners
Built by people who run experiments for clients, not VC-funded enterprise software.
10% for a better world
10% of revenue (not profit) to causes you choose. You pick; we publish where it goes.
Stop improvising. Start experimenting properly.
Start your free trial. No credit card required.