Solutions
Prove your CRO programme ROI with rigorous revenue tracking
Leadership wants numbers. Back-of-the-envelope “this test will make £2M” doesn’t cut it. You need conservative modelling, clear assumptions, and an audit trail. Here’s how we do it.
Why revenue reporting is hard
Raw lift is rarely the full story. Statistical noise can exaggerate. Novelty wears off. One-off bumps don’t annualise cleanly. If you hand finance a number with no methodology, they’ll (rightly) be sceptical. You need conservative adjustments, visible assumptions, and a way to show programme-level impact, not just single-test wins.
How Experiment OS helps
Conservative modelling
We apply evidence-based factors for statistical exaggeration and novelty decay. Annualised projections stay defensible. You’re not selling a best-case that won’t hold up.
Transparent factors
No black-box maths. You see the assumptions and can adjust them. When finance asks how you got the number, you can walk through it.
Revenue at decision time
Optional control and treatment revenue when you make the call. Incremental revenue, programme-level roll-ups, and a clear trail from experiment to impact.
Show leadership the numbers
Build a defensible case for your CRO programme. Revenue tracking that respects uncertainty, applies conservative adjustments, and gives you programme-level reporting. One less slide-deck scramble before the board.